A Culinary Gem from Bohol | Perfect Skin Tone Lechon Earning P300,000 - P500,000 a Month
Jeffers Lechon: A Culinary Gem from Bohol
In the vibrant culinary landscape of Bohol, one name stands out: Jeffers Lechon. Known for its succulent, crispy-skinned roast pig, this family-run business has become a beloved staple in the local community. The journey of Jeffers Lechon is a testament to perseverance, innovation, and the pursuit of culinary excellence.
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The Secret Behind the Perfect Lechon
One of the intriguing aspects of Jeffers Lechon is the meticulous care taken to achieve the perfect skin tone and flavor of their lechon. Contrary to common belief, they use powdered milk instead of soy sauce to achieve the lechon’s distinct color and taste. This unique method ensures a golden, evenly cooked skin that is crispy and delicious.
Jeffers Lechon’s story began in 2005 when Jennifer's mother decided to invest in a small lechon business upon her retirement. Despite initial setbacks and the business eventually closing, Jennifer and her husband, Niel, were determined to revive it. In December 2017, they reopened Jeffers Lechon, leveraging their family’s culinary skills and investing PHP 50,000 in new cooking equipment, pigs, and raw ingredients.
Marketing and Social Media Savvy
To stand out in a competitive market, Jeffers Lechon turned to social media. Their creative marketing strategies, including raffles, giveaways, and engaging online games, attracted a significant following. They offered unique promotions, such as free 1.5-liter soft drinks with every whole lechon order, setting them apart from other lechon sellers.
Overcoming Challenges
The COVID-19 pandemic posed significant challenges for Jeffers Lechon. With a decline in sales, Jennifer and Niel innovated by introducing bilao packages, which included a variety of dishes alongside the lechon. These packages ranged from PHP 10,000 to PHP 15,000, catering to different customer needs and boosting their business.
Quality Over Quantity
Jennifer and Niel emphasize quality over quantity. During peak seasons like December, they limit their orders to maintain the high quality of their lechon. This approach has earned them a loyal customer base that appreciates their dedication to excellence.
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Financial Success and Future Plans
Jeffers Lechon has seen remarkable financial success, grossing around PHP 300,000 during off-seasons and over PHP 500,000 during peak seasons. The business has allowed them to support their family, provide education for their children, and even purchase two vehicles.
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Advice for Aspiring Entrepreneurs
Jennifer and Niel's journey offers valuable lessons for aspiring entrepreneurs. They advise not to fear investment and to focus on marketing to grow and gain recognition. Importantly, they highlight the power of prayer and persistence in overcoming challenges.
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Jeffers Lechon is more than just a business; it’s a symbol of resilience and passion. Their story inspires many in the community, showing that with dedication, innovation, and a bit of faith, success is within reach. So, the next time you visit Bohol, make sure to try Jeffers Lechon and experience the culinary delight that has captured the hearts of many.
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